Packaging plays a critical role in the consumer goods industry. It contributes to the protection and preservation of sensitive products and materials throughout the entire distribution process. In the current context, dominated by limited resources, it attracts the attention of consumers, media representatives, and environmentalists alike.
Importance of Good Packaging
The consumer goods industry has become directly responsible for analyzing the type of CBD Box packaging it uses so that any potential negative impact from production is minimized. The analysis of the impact of packaging on the environment should be performed regularly and should include the impact of residues that may occur from the use of a small amount of packaging or, conversely, the use of too much.
Finding a balance between insufficient packaging and over-packaging is the goal of large producers in the consumer goods industry. The fundamental role of the packaging is to deliver the product to the consumer in a perfect condition.
However, the attributions of the packaging do not stop here. A high-performance package contains a sufficient amount of the right material, whose properties keep the product in the best conditions. As the amount of packaging used in the production activity is reduced, there is a situation in which the losses recorded by the product generate damage to the company. Moreover, the value of the losses registered at the product level can exceed the savings obtained by using a small amount of packaging, and this fact represents a false benefit because there is an increase of the losses at the system level.
Usually, the final consumers notice only the first category of packaging, i.e. the one that covers the product on the shelf. The second and third type of packaging, used for sorting and transporting the products, also have an important role both in good functioning and in the impact of the packaging. Properly designed packaging will meet product requirements while minimizing economic, social and environmental impact:
Characteristics of the Function
- Prevents destruction (mechanical protection)
- Prevents alteration (acts as a barrier against moisture, gases, light and odors of any kind)
- Prevents contamination, opening and theft
- Contributes to increasing shelf life
- Describes the product
- Allows the listing of ingredients
- Allows the listing of product features and benefits
- Allows the insertion of promotional messages and branding components
- Product identification
- Preparation and use
- Nutritional information and storage conditions
- Consumer safety warnings
- Contact information
- Opening instructions
- Product preparation and serving
- Product storage
- Transport from manufacturer to retailer
- Point of sale display
Principles of Sustainability
This implies the involvement of economic, social and environmental factors in a relationship of interdependence in the activities of the organization and in the decision-making processes.
Sustainability in the corporate sector includes strategies and practices that tend to meet the present needs of shareholders while seeking to protect, sustain and intensify the natural and human resources needed in the future. Genuine environmental improvements require a life cycle strategy on packaging or production systems that covers the interdependent and consecutive stages of a system, from the purchase of raw materials or their creation from natural resources to final removal.
The Environment Program stated that the purpose of the life cycle strategy is to prevent fragmented approaches and to avoid the problem of variation from one stage of the life cycle to another, from one geographical area to another and from one environment to another.
Life cycle assessment consists of a rigorous quantitative process, being the tool used mainly to demonstrate the environmental impact on goods and services. This involves careful compilation and evaluation of inputs, outputs and the potential impact of the production system throughout the life cycle.
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