Stars of cannabis, stage, and screen converge at the mall for an updated twist on an industry favorite
The New West Summit, held its 5th annual two day event focused on cannabis, technology, media, science & investment on October 10-11th. This year’s event was held at the Bespoke Event Center in downtown San Francisco, operated by Westfield Group, one of the largest mall operators in the country. The location and setting, with the malls Bloomingdales and Victoria’s Secret side-by-side with local San Francisco based consultants Big Rock Partners, CBD producers like Curapure and HempFusion, media partners including Nugl, and Humboldt County growers Wes Martin Cannabis, spoke to how deeply the Summit and the industry have infiltrated the mainstream.
The predominantly industry crowd mingled, networked, and took in the speakers and panelists; this year the unparalleled cast of speakers that New West Summit has become known for included big names from outside the cannabis industry like legendary actress Alicia Silverstone, who discussed her work in the wellness space, singer and positivity icon Michael Franti, and Keynote Speaker, rapper, activist and Netflix host Killer Mike. Icons on the stage from within the industry included Steve DeAngelo, who is working to ensure that all cannabis prisoners are freed, and Dr. Sue Sisley.
Attendee Elise McRoberts is an industry veteran, entrepreneur and longtime producer, judge and host for cannabis media and events like Emerald Cup. As Director of Marketing & Sales for Doc Green’s, and a New West Summit panelist herself in 2017 – moderating a discussion on cannabis brands giving back to the community – she appreciated the opportunities that a mixed crowd of fellow industry vets and relative newcomers from the technology and investment spaces could offer. “New West Summit in particular, and great cannabis events in general, are like barometers of the state of the movement. You can truly feel it. These events serve as live captures speaking to exactly what is really going on in the cannabis community.” She particularly appreciated the opportunity to catch up with industry friends and collaborators. “For me, so much of what great industry events like New West Summit are about is reuniting and connecting with my cannabis industry tribe, and look at us now! Right in the center of Westfield Mall in San Francisco having panel discussions over topics like supply chain, social justice and artificial intelligence, as related to the cannabis industry.” McRoberts and her team are working on the re-launch of Doc Green’s, a Proposition 215 legacy brand that has gone through the arduous regulatory transition from medical provider to adult use. Doc Green’s initially began in 2009 in Berkeley, their topical pain creams winning awards and a devoted following before spending the last year retooling and adjusting to Proposition 64’s new host of regulations, and will be back on shelves this winter in the Bay Area with a new collection of solventless products featuring live rosin and rosin infused pre-rolls; their staple topical cream will be back in 2020.
Jim McAlpine is the co-founder and executive director of New West Summit. He tells Nugl that “Since its inception, New West Summit has differentiated itself from other cannabis business conferences by viewing the industry through the lens of technology, while maintaining a level of speakers that is simply unmatched.” Past speakers include billionaire Richard Branson and NBA Hall of Famer Rick Barry. McAlpine was particularly excited this year to meet, interview, and introduce Killer Mike, whose activist work and music with Run The Jewels he has long admired. Killer Mike sat for a wide ranging and typically profound and entertaining discussion with Shaleen Title, the Massachusetts based cannabis advocate and organizer. In it, Mike accentuated the need for restorative justice and opportunity in the predominantly white cannabis industry, while also challenging the sometimes empty virtue signalling behind some words and campaigns, cautioning Shaleen and the audience to “Watch out for words like equity and social justice because they can be triggering, or people tune them out. How about FAIR? How about ‘Fair is fair?’ Black people went to jail for this, so how about creating a middle class for marijuana for them?” further explaining that “Marijuana does not need to go from totally illegal to giant corporations owning everything. While we have this industry opening, we need people who are truly going to be allies and make sure that people who don’t look like them have a pathway – or more than that, a driveway – into the industry.”
The New West Summit has taken equity and representation seriously, and Jim McAlpine believes the event has maintained what he calls a “palpable vibe of camaraderie” by taking the sort of proactively inclusive steps Killer Mike prescribes. Minorities for Medical Marijuana is a nonprofit that provides education and outreach to underserved communities, and they’ve been represented at recent New West Summits, including their booth at the most recent. Over the years, New West Summit has also given out thousands of free tickets to groups and individuals who are underrepresented in the space.
As for the future, McAlpine intends to take this years theme of evolution to heart, and to continue to differentiate the New West Summit from other industry events by continuing to present technology, speakers and ideas that remain at the forefront of what is innovative and next in cannabis.
USA CBD Expo Returns With Nation’s Largest CBD Event February 13-15 in Las Vegas
More than 300 vendors set to showcase thousands of CBD products at the Las Vegas Convention Center
LAS VEGAS — January 23, 2020 — Following its successful inaugural event in Miami, Fla. last summer, USA CBD Expo is heading to Las Vegas to showcase the growing wellness trend rising in popularity across the globe. Taking place at the Las Vegas Convention Center from February 13-15, industry insiders and the general public are invited to learn about the benefits of CBD from experts, sample the latest products, and discover the industry’s latest innovations.
USA CBD Expo is an invaluable experience for anyone affiliated with – or interested in – the CBD industry. The event provides retailers and buyers with the opportunity to evaluate new products, learn about industry trends, and network with more than 300 vendors. With an anticipated 14,000 attendees, exhibitors can take advantage of educational seminars and networking events with key players across all facets of the CBD industry.
“After seeing the excitement and success behind our Miami event – where we hosted more than 13,000 attendees – we feel energized, ready to deliver and exceed expectations for Las Vegas,” said Jason Monti, USA CBD Expo partner. “Nevada is at the epicenter of the booming legal cannabis market, and CBD has an enormous role in that. The opportunities are endless for both consumers and business owners, and we’re excited about creating a platform that allows so many components of our industry to come together.”
PureKana, the presenting sponsor, will partner with MONTKUSH who is producing an upcoming unscripted television show about the hemp industry. Filming will take place for the duration of the event, with the goal of capturing the key components of the burgeoning CBD and hemp industry from seed to sale.
“The team is excited to contribute to the growth and success of this event through our sponsorship participation and floor exhibition,” said Kathy Casey, Chief Customer Officer at HeavenlyRx, which owns PureKana. “We see this partnership as the ideal opportunity to connect with key stakeholders in the CBD space, help educate consumers about plant-based wellness, and further establish ourselves as a trusted and innovative leader in the space.”
Concurrently, Ignite CBD – founded by social media influencer Dan Bilzerian – will unveil a new beverage line and expanded apparel, both of which will supplement the current line of expanded CBD offerings. Verge CBD, which recently partnered with Ronnie Ortiz-Magro of MTV’s Jersey Shore, will be onsite with Magro promoting its suite of products, including a CBD-infused tanning lotion. CaniBrands will be in attendance with brand ambassador and Olympic medalist Dara Torres, celebrating the brand’s launch into Planet 13 in Las Vegas, the world’s largest cannabis dispensary at 112,000 square feet.
The event’s speaking roster features both seasoned industry veterans and newcomers, each with unique backgrounds across the product goods, e-commerce, marketing, and entrepreneurial spaces. Kailyn Lowry of Teen Mom fame will speak to her newly-launched CBD haircare line; Kyle Turley, the former NFL player, will discuss his experience with CBD after a rigorous football career, while also featuring his hemp-derived supplement, Neuro XPF. Other speakers include Joy Beckerman from the Hemp Industries Association, Julian Garcia of the Cannabis Law Society, and Antonio Frazier, VP of Operations at CannaSafe, and MONTKUSH CEO Anthony Sullivan.
General admission to the Expo is $20.00, while tickets for industry attendees are $100.00. The Las Vegas Convention Center is located at 3150 Paradise Road, Las Vegas, NV 89109. To purchase tickets or to learn more about USA CBD Expo in Las Vegas, go to www.usacbdexpo.com/lasvegas or email email@example.com.
About the USA CBD Expo:
USA CBD Expo aims to bring together hundreds of leading CBD brands and products from vape manufacturers, holistic and health food producers, pet care brands, and more. Held at the Las Vegas Convention Center, the Expo brings together cutting-edge product developers, top-tier buyers, and the industry’s greatest minds for three days of invaluable networking and exhibition. The event is organized by ZJ Events LLC, which has held the successful Vape Conventions series of trade shows across the globe.
North 6th Agency (for USA CBD Expo)