This product can be found at Rosintechproducts.com
Leading Performance Capabilities
Rosin Tech Squash pneumatic rosin press is built for both personal and commercial applications. The pressure, plate size and speed/pressure control is suitable for all material types. Based on our last pneumatic rosin press generation, Rosin Tech Sqaush offers double the tonnage in pressure capabilities and double the force between the dual heated plates.
Rosin Tech and Solventless Extraction
Rosin Tech Squash provides completely automatic functionality with even pressure and heating. Our digital thermocouples provide accurate readings to separate LCD touch controllers. Set your temperature, length of press and use the two buttons to press your rosin. Adjust the PSI to machine as well as the speed of the air pressure, both features which put the operator in complete control. These features will prevent any possibility of blow outs.
There are safety mechanisms built into the press, including two-hand control operation for the press to engage. Additionally, should you need to cancel your press simply press the red stop button to disengage.
Rosin Tech Squash™ Features
- Pressure: 8 Ton Pneumatic Cylinder (requires an air compressor to operate)
- 2.5″ x 4.75″ Aluminum Dual Heat Platens
- Even heat distribution with micro processor precision temperature gauge
- Digital Temperature & Timer
- Two-hand control operation (safety feature)
- Temperature Range: 0° – 400º F
- Emergency Stop Button
- Electrical Specifications: 110 Volts | 800 Watts | 18A
- Shipping Dimensions: 31 inches by 19 inches by 13.5 inches; Weight 110 lbs
- RTP Operating Manual Included
Razor: Creator of Sky Walker OG, Heads Up Next-gen Grow Ops
CJ Melone, CEO of NUGL, sits down with RAZOR, legacy pioneer and creator of Skywalker OG, to talks about the past, the present, and the future of grow ops and his roll at Coachillin’.
CJ: Razor. You’ve seen it all and have been a pioneer in the cannabis space, from inventing famous strains to seeing all sides of the law and legislation, and the emergence of a billion-dollar industry. What would you deem as a primary thread of cultivation that has stood the test of time?
Razor: The thing that links people to cannabis worldwide is the desire to get the best experience from the plant that you can. A quality experience means different things to different people, in different places, at different times in history. For the last 50 years here in California, it has meant sinsemilla, female flowers without seeds.
CJ: And prior to these 50 years?
Razor: When I started in the ’70s, most available cannabis had seeds. If you could get it without seeds, it was extraordinary, so it had more value. Then folks became more specific about the look, smell, and rarefied genetics. As each thing became easier to achieve, folks began to look for more ways to make the experience exotic, which, I suppose, is why the term exotic is so prescient nowadays.
CJ: As products have evolved, genetics have become increasingly and massively important. I know you were involved in the development of Skywalker, which is a staple now. Can you tell us, what is an exotic exactly, and from your experience, how have they evolved?
Razor: The term “exotic” really just means it’s rare. Blue Dream was once an exotic genetic, as were its predecessors: Blueberry OG & Super Silver Haze. Breeding is done by more people, using specific approaches; whereas a lot of genetics that were derived from what I call ‘bag seed’ used to dominate the scene, and led to a lot of genetic abnormalities. It was a “pasta” way of making genetics: It was all guesswork. Things were mixed up and thrown against the wall to see what would stick. Getting landraces back in the ’70s was about knowing a traveler who would smuggle the seeds for you, or going to Amsterdam to get them if you were a smuggler yourself. Either way, you had to trust the source knew what they were procuring and where the product was really coming from. So every time folks do get it right, it’s considered “exotic,” because that outcome is exclusive to that breeder, and if the breeder can stabilize the genetics, replicate it, and it gains traction on the market with sellers and buyers, then it becomes a sought after exotic until it becomes a market standard. The number of breeders has increased, so the number of exotics has increased, simple as that. How long will a genetic stay exotic? That’s the question. The future begs to be answered.
CJ: 5-years ago, we saw a huge influx of investment. Piney coming into the industry for grows. At one point, I believe over 50% of grows were failing. What do you attribute this to?
Razor: Here’s the thing, I’m not the first to say this, but anyone who’s been around for longer than a minute can see that there are actually two industries now: one that runs on investment & speculation, one that runs on profit from sales. There is overlap when a company is successful, wants to expand, and takes on investors to do so. Startups that have never lived off of one harvest to create another harvest should probably put the champagne away and get to work before they push to be a part of some public offering. Of course, that’s counterintuitive to startup culture, so a lot of them fail. They are too top-heavy and have no production value because they started by hacking up the bottom line in order to afford more champagne celebrations. They need to have zero production costs, literally, to get anyway near sustainable. The startups that build and strive to create the best practices, reinvesting in infrastructure and skilled workers grow and thrive. Start-ups that turn growers with only 5 yrs of experience into a ‘masters’ and hire temp agency labor and no buy-in for workers to have a stake in the outcomes can only hope for mids. It takes a lot of real work to grow high-grade sinsemilla, a lot of discipline, and nobody is going to do it for a fake title & minimum wage.
CJ: How have the fires affected the industry? I know you have a personal story. Would you like to share it?
Razor: I was burned flat to the ground on October 8, 2017. I lost my first crop that was permitted and cleared with the state. I lost outdoor, light dep greenhouses, indoor & a couple million landraced inbred genetics, some of which were completely irreplaceable as the sources for them were destroyed by war in the last 30 yrs. I lost a few greenhouses in the Lower Lake Fire the year before, but the 2017 Tubbs Ln Fire was the worst disaster of my career. I’m still shaking it off, while I’ve watched the fires rage even harder every year since.
CJ: How were you introduced to Coachillin, and what is the relationship?
Razor: After the fires, I tried to rebuild the farm, but it was against too great of odds. Sonoma County was no longer an option after 2018. I had a few legacy farms that I had backed away from in order to go legit, but I was determined to finally do this holding my head up and pushing forward. I heard about the operations in Desert Hot Springs over the years. I had first grown cannabis with my family in the high desert area near there and was already living in an RV, so and I headed down in the winter of 2019. I was taken to the park by another operator to see their infrastructure, and I read up on what it had to offer. It was a diamond in the rough, and I noted it had a terrific water supply & a sound plan for aiming at achieving sustainability using wind & solar power. I didn’t have enough to drop on a spot, so I spent the rest of 2019 running 600 acres of Farm Bill Hemp for CBD oil. When I was done, I contacted Kenny. He gave me a tour, & I pitched him this idea I had for a cannabis & hashish museum, similar to the ones in Amsterdam & Barcelona but with my own twist. I really felt something like that was necessary to really begin a better conversation about cannabis than what I was hearing. Kenny was open to the idea, which led to more conversations, and I worked on projects while I hoped to make the museum real. Eventually, an opportunity came up to get back to growing my own genetics in the park under my Mystic Spring Farms entity with Coachillin’s support. You could say it was like the Phoenix rising from the ashes.
CJ: It seems like a no brainer to join Coachillin. We see a lot of Big Brands coming in, but there is still resistance from the “Old School.” Why do you think that is?
Razor: I think some of the best growers and processors in this state have already established themselves in places where they began, or at least are really close to where they began, in the legacy market. Unless, of course, a fire destroys your operation to its foundation, you wouldn’t want to venture far unless you’re doing well enough or have been able to garner some real investment support to expand in a way that the business park approach makes sense. Newer approaches will be more inclined to take on the challenges of expanding into a place like Coachillin’. However, I think as more established operators look for new places to expand, they will be looking for places that check boxes such as resource availability and potential for sustainability. In addition, established locations poised to take advantage of distribution hubs, such as the greater Los Angeles area, are yet to be revealed, namely, interstate routes after descheduling happens, Florida & everywhere in between. When any school of folks gets with that type of thinking, they will see the advantages of a location such as Coachillin’.
CJ: Grows are evolving, and the fundamentals of business are increasingly bleeding into the cultivation side, such as branding. Profit margins get tighter; relationships in distribution become more important… What do you expect for the next few years to look like?
Razor: Well, I’m sure most folks are hoping more action gets passed. If that does happen, and de-scheduling leads to interstate commerce possibilities, then scaling up production while retaining integrity will be a target that everyone will be aiming for. There are some brands that have name recognition across the country, but if they can’t scale up quality, then it would be a tough call. The market will continue to be mids saturated, and the price of mediocre products will dramatically drop further. It may help access for consumers who want a better bargain. Consumers should get better pricing for the quality received. The so-called ‘exotics’ or boutique cannabis will need more than just a catchy name to compete for the premium market. It will take a lot of hard work to make the real-deal for the right price, just like it always has. There will be a renaissance, I predict. I foresee more cooperative efforts between folks and creativity in the expression of what this culture can become as it matures. Once prisoners are released, and they stop locking folks up for cannabis, then we will really see an explosion of variety and shared knowledge like never before.
To learn more about Coachillin’ visit their website at coachillin.com
The Future of the Cannabis Industry Is Mighty and Tiny, at the Same Time
When you think about cannabis and the businesses that market it, you must think beyond the traditional image of the rolled-up joint. These days, many doctors don’t like to recommend cannabis for treatment (even though it is proven very effective), because smoking cannabis, which has been the predominant consumption method, is bad for the lungs, outdated, and inefficient. Now, the future of the cannabis industry is looking mighty, thanks to a tiny innovation that is helping to create an alternative way for people to take cannabis and get more CBD and THC oil out of a product: nanotechnology.
Nanotechnology ensures the most inconspicuous, effective, efficient, and clean marijuana use! This evolution will help those who could benefit but are on the discerning, cautious, and skeptical spectrum of the market. Businesses only succeed when they solve a problem. Through nanotechnology, cannabis businesses can provide the benefits of cannabis use in a healthy way that doctors and patients can feel comfortable with. In simple terms, nanotechnology allows cannabis consumers to obtain the desired medical benefits from the plant without smoking and sacrificing their health in exchange.
So… What Exactly Is Nanotechnology, and Why Is It Changing the Face of Today’s Cannabis Industry?
To put it in simple terms, nanotechnology is used to turn substances like CBD oil and THC oil, into nano-size. Like all oils, they cannot be dissolved in water, so reducing them to a nano-size expands how the product can be delivered to the person consuming it.
As a point of reference, one nanometer is one-thousandth of a micron, which is one-thousandth of a millimeter. When cannabinoids are in this microscopic size, they can travel extremely quickly and efficiently through the skin and other membranes of the human body and enter the bloodstream much faster. This ensures the cleanest, most efficient, healthiest, and most discreet cannabis consumption. The most innovative companies use nanoencapsulation to make CBD and THC oil nano-sized and increase the amount that gets through the skin surface, into the bloodstream.
So what’s nanoencapsulation? Essentially, it is the technology that forces the oil into a hard shell, made of a material that likes and can be dissolved in water. When this nano-sized amount of oil within the shell comes into contact with the outside of your body, which is 80% water, your body, skin, and membranes take it to be water-soluble and absorb it quickly. The enclosed oil gets deeper and deeper into the body and then comes out of the shell via changes in temperature, where it then becomes active.
By that time, the oil is already too deep for the body to reject it. The hard shell also protects the oil inside from the natural digestion effects of the stomach. The shell protects the oil enough for it to actually get into the wall of the stomach and get back into the circulation of the blood. Nanoencapsulation can carry more CBD and THC oil out of a solution and into the human body than any other technology known to date. This has significant implications for the cannabis industry, opening up vast opportunities to companies to provide delivery solutions that are palatable to the consumer.
Nanotechnology in Other Industries
Nanoencapsulation is the unique selling proposition that opens up opportunities for cannabis businesses. Further, the science behind it has implications beyond the cannabis industry, as other medicines or treatments can be delivered this way, creating new options in biotechnology that help people with all manner of medical concerns. For example, certain types of cancer are managed by sending engineered nanoparticles that will attack infected cells, and leave the healthy ones alone, for greater accuracy.
There are also many other businesses that can benefit from nanotechnology and use it to expand their own product lines. For example, beauty products can use nanotechnology to add CBD to their products; gum manufacturers can use it to create a line of CBD gum, nanotechnology can be used to develop CBD-infused eye drops… the possibilities are endless! Nanotechnology can catapult non-cannabis companies into the ever-evolving hemp/CBD industry!
To conclude, the main benefits of nanotechnology for cannabis businesses are that it ensures inconspicuous, effective, efficient, and clean marijuana use. Marijuana companies everywhere are striving to come up with new items that utilize nanotechnology and all its benefits. Products made with nanotechnology are effective, as you don’t need to consume a lot to get the desired effect. They are also discreet, as you need to put a patch on your skin or an oral, dissolvable strip in your mouth that is just like a mint. Many companies are already using nanotechnology in their new innovations, such as Honest Marijuana Company’s Hemp Theory line of full-spectrum hemp products, and the market’s new offerings will only keep getting more ingenious.
Serge Chistov is a cannabis industry expert and Chief Financial Partner with Honest Marijuana Co. Honest Marijuana has been a leader in cannabis innovation since it’s inception with an organic approach to the growth, production and packaging of cannabis, the launch of the first-ever organic hemp wrapped machine rolled blunts, the invention of the now patented Nanobidiol Technology, and the first company to bring THC-O-Acetate technology and products to market.
3 Ways Outsourcing IT Can Save Your Cannabis Business Money
Running any company, especially during the uncertain times of COVID-19, can be challenging, but hiring the right IT Partner can relieve some of your stress. Josh Weiss from LA Creative Technologies gave us some tips on how to save money and keep your business technology problem-free.
1. Lower Your Risk
The Cannabis industry is continuing to expanding even with the economic impacts of COVID-19. Going hand in hand with industry growth is typical, industry regulation. These government regulations are often complex and require adherence that can cause severe liabilities if not adhered to and significantly affect your business financially. Mitigate these risks by outsourcing your IT to a partner, like Bamboo Solutions as one example, that is knowledgable of industry regulations and can ensure your business is adhering to them at all times.
2. Ensure Your Business is Secure
Your business’s data is essential; whether it’s customers’ contact information, vendor rates, product recipes, or employee information, you need to ensure the report doesn’t fall into the wrong hands. Cyberattacks can cause loss of data, system malfunctions, malicious spyware infections, which can all ruin the reputation of your business.
3. Technical Issues
Dealing with malfunctioning computer systems can cause loss of business and loss of sales. Having the right IP Partner can ensure that all of your systems are running as they should, all updates are current, and provide you any up-to-date IT solutions that your business might need to continue to grow. Depending on your business’s needs, finding external employees can also help maintain IT systems but it depends on the kind of support you require. If you hire globally, this could stabilize that aspect of your business so you have a greater chance of growth. Working with external global hiring solutions provided by those that work at sites like peakpeo.com can make it easier to discover the perfect candidates to resolve your IT issues.
Whether your cannabis business has been operating for years, just started or you’re thinking about starting a new business, consider outsourcing your IT support and hiring an IT Partner. The right IT partner will ensure your IT infrastructure is designed to support your business needs, predict, prevent, and respond to any problems that arise, allowing you to continue building your business and servicing your customers. Josh’s company LA Creative Technologies provides its customers with full service IT that is customized to the needs of the business.
For more information about Josh Weiss and LA Creative Technologies, visit their website at www.lacreativetech.com
7 Ways To Extend Your Vape’s Battery Life
The advancement of vaping technology has seen the shift from disposable vape pens to rechargeable vape pens. Rechargeable e-cigs are more durable, reliable, offer more convenience, and are money-saving.Â
Rechargeable e-cigs come with rechargeable lithium-ion batteries. The vape pen battery powers the device to allow vaping. It is a critical part of the vaporizer and needs care and maintenance to enhance its lifespan and safety.
Batteries reduce performance over time. Due to the vital role it plays, having a faulty battery can be frustrating. That’s why you need to know the best tips for extending the battery life.Â
Follow these seven tips to increase the battery lifespan and get the most of your e-cig.Â
1. Turn Off the Vape Pen When Not in Use
It may seem obvious, but most people forget to switch off their vape pens. Not turning it off means that it’ll consume charge even when in your pocket.Â
The latest vape pens come with a sleep mode design. It may seem convenient to turn it on with a press of a button quickly. However, it also means it remains on during that time, consuming power.Â
ToÂ extend its battery life, you should turn it off anytime you’re not using it, even at the shortest break.Â
2.Use the Right ChargerÂ
Each vape pen has a unique charger. While a charger may perfectly fit your device, it doesn’t mean it is right for it. Using a wrong charger can damage the battery because the correct amount of power is not delivered.
Always use a charger provided by the manufacturer. If the charger spoils, you should contact the manufacturer or get a suitable replacement from authorized distributors only.Â
Furthermore, there are many fake chargers on the market. Buying your vape pen from a reputable seller is better than getting it from unknown manufacturers. Renowned manufacturers care about their reputation and invest a lot in producing safe, quality products.Â
3. Store it Correctly
The way you store the vape pen impacts its battery life. As you know, batteries contain chemicals that react to temperature. Keeping them in places with optimum temperatures increases their performance. But too high or too low temperatures shortens their lifespan.Â
Lithium-ion batteries can manage cold temperatures better. However, extreme cold can affect their capability to store and release energy. Avoid leaving your vaping devices in cold places that expose it to moisture like in the car.
Properly storing it also means keeping it clean. If you intend to keep it lying for an extended period, then make sure to get rid of any dirt that can cause corrosion.Â
4. Charge The Battery The Right Way
GoodÂ charging habitsÂ improve the lifespan of your vape pen. It’s good to charge the battery before you run out of charge. A battery with some current left charges quickly as compared to the one that’s completely drained.Â
You can begin charging the battery once it falls below 50%. A very low battery means that the battery will need more energy to charge up.Â
When charging the device, avoid using it until its fully charged. Using the device while charging makes it hot, and excess heat can damage the battery. Once it’s fully charged, allow it to cool down before you start using it.Â
To avoid overcharging, unplug the charger once it’s complete. But if you can’t manage to monitor it when charging, then get a charger that turns itself off automatically.Â Â
5. Use the Vape Batteries Regularly
Batteries last longer when used regularly. Using it daily enhances its performance and lifespan.Â Â Â
However, this doesn’t mean vaping for long sessions. Even using the device for a short period on a routine will help to enhance its durability.
6. Frequent Rotation
It’s good to own more than one battery. Having a spare battery allows you to change the batteries and avoid overusing one. The trick is to use each of them regularly and avoid overusing any.
Reserving a battery for emergencies will eventually wear it down. Like said, they work well upon regular use. Rotating them will considerably increase their life.
7. Full Charge for a Battery before Storing It
If you aren’t using the batteries, then you might want to store them. Storing the battery in a cool and dry place is not enough. You need to ensure that you store the battery with a full charge.
As the battery lays, it drains the charges slowly. If it drains completely, then you may experience difficulties charging it up.Â
Giving the battery a break is good for its health. However, keeping it for more extended periods without use can negatively impact its lifespan. So, make sure to charge them after a while to ensure they don’t drain entirely.Â
If you’re a vaping enthusiast, then you know the importance of your vape’s performance. A fully functional vape pen gives incredible vapor. That’s why it’s essential to care for service and maintain all its parts regularly.
It’s really important that you make sure to look after your vape, as it means that you will get to enjoy all the different Flavours that you get to try with vaping. You don’t want to have a bad experience with something that should be really enjoyable, just because you forgot to take care of your vape now do you?
A functional battery is vital to the success of your vaping. If you have invested a lot in your vape kit, then you should maximize it. Following these tips will increase the battery’s lifespan and save you money.Â
The battery can last longer when well taken care of by observing essential safety measures. Always follow the manufacturer’s guidelines to do everything the right way. Also, only buy your vape pen and other accessories from established sellers to get value for your money.Â
Making Sure Your Cannabis Business Is Secure
When setting up your Cannabis business, whether you are setting up a grow, production facility, or a retail store, it is essential that your network infrastructure is set up securely and can meet the needs of your business. Your data storage will need to be up to scratch and have the right safety procedures in place. If you want to monitor what is happening with your data, you can learn more about this over at timescale.com and see the best solution that they have.
Few industries face as many regulatory, financial, and logistical challenges as the cannabis industry. These regulations can be overwhelming for someone that is starting a new business or for a business owner who wants to ensure that their business is maintaining regulatory compliance. From getting insurance sorted from a firm like The Feingold Companies, to making sure your systems are fully compliant, it can be a lot to take in. It is vital to have a long-term technology partner who can assist you in architecting a network that supports your business and can help you with ensuring your system stays secure as your business grows and your needs change.
Josh Weiss from LA Creative Technologies suggested that you start with some basic questions:
- Where is your company located â€“ warehouse, retail store, field, urban, rural
- How big is the location â€“ square footage, one room, multiple rooms, multiple stories
- What are your needs â€“ internet, CMR, accounting software, data storage, video surveillance, pos system
Next, Josh suggested that you work with an IT Consultant to help you with creating a stable network, ensure security, create a streamlined IT process, and help you to manage your business strategically.
- Setting up a network with the best equipment, service providers, and maintenance plan for your business needs.
- Ensuring a security solution with tools that can identify threats inside and outside of your network.
- Managing IT tasks so that your business can operate effectively and efficiently.
- Creating a strategic plan that allows your business to scale, reducing costly issues, minimizing network downtime, and allowing for new implementations and upgrades.
Finally, Josh told us that one of the most important areas he discusses with his clients is security. Whether you’re talking about file storage for patient information or emails, security is essential. Cybercriminals are searching for entry points in a business’s infrastructure so they can attack your sensitive data and hold it for ransom or sell it. Regularly monitoring for issues with spyware and malware software is an investment worth making. Josh also said it is essential to look at how your data is stored. Data breaches can end up causing reputation and financial damage to your business. Josh’s company LA Creative Technologies provides its customers with Cyber-insurance to protect their clients from risks related to a cyberattack, a data breach and ensures that your business is adhering to your company’s IT Policies.
For more information about Josh Weiss and LA Creative Technologies, visit their website at www.lacreativetech.com
Why Now is The Time for Cannabis Companies to Beef Up Their Data Protection
The current pandemic increases vulnerability in an area where cannabis companies were already vulnerable: protecting their data. 2019 and even the start of 2020 brought about several high-profile data breaches that caught the industry off guard and exposed its data vulnerabilities.
The current situation:
The COVID-19 global pandemic is unprecedented. The toll on human suffering is alarming, and governments across the globe are scrambling to find solutions to mitigate this public health crisis.
The global economy has taken a considerable beating, and no industry is immune to the wrath of this pandemic.
The cannabis industry, still in its infancy, is especially at risk during these turbulent times, though for reasons not talked about in the media.
Despite cannabis being deemed an ‘essential business’ and be able to keep doors open during COVID-19, the industry had still been recovering from an under-whelming 2019, hit hard by over-regulation, high taxes, and the vape crisis. Consequently, companies across the U.S. and cannabis-like Med Men and most recently, Acrridge Holdings have had massive layoffs and are cuttings costs at every corner.
In addition to the challenges above, a silent threat that should keep CEOs and company leaders awake at night should be the threat of data breaches.
Why does this matter now more than ever?
In the hierarchy of needs, cannabis is fishing to survive and thrive. Like every company right now, cannabis companies are turning to online tools like Zoom meetings, more reliance on cloud-based software, and other online tools to keep them connected and productive.
As the transition to turn brick and motor operations to digital, work-from-home environments takes fold, executives should pay very close attention.
Increases in recent digitization of operations expose a company’s data vulnerabilities, exponentially. To see just how deep these vulnerabilities might go, I recently met with a cybersecurity firm, L.A. Creative Technologies, to see what threats might be out there.
Their CEO, Josh Weiss, frequently consults with cannabis companies, and he too agrees that right now is the time for companies to be especially aware and prepared for cyber-attacks and data breaches.
To illustrate the point, Josh and his team ran a dark web search of roughly 50 cannabis companies to identify whose information is out there and what companies are most vulnerable.
The dark web is not indexed by google and requires special software to access named “Tor.” Once accessed, users can conceal their identity to find anything from private consumer data, to illegal items like mail-order drugs, and even humans that are exploited for human trafficking.
The dark web is the darker side of humanity.
In their scan 50 cannabis companies, the Creative Technology team discovered several companies whose private company data was on the dark web. One company that will remain anonymous had 132 company emails and employee passwords available on the dark Internet.
Another company, a prominent cannabis media company, had 22 different emails and employee passwords visible on the dark web. I contacted one of the partners of this company and brought this to his attention. His response was that of gratitude, but concern.
He stated that they are very concerned with this finding and would be getting their technology team to start evaluating the situation right away. He is “very very concerned” of the implications this could have on his business.
So what’s the worst that can happen if your employee’s email and passwords available on the dark web?
According to Josh,” there are a few different ways this can play out. The most damaging is when an actual username and password are available in the results – when this is the case, you’ll see this combo tried on the site that got breached (for example Yahoo Email) and besides the combo will be added to an extensive database of username and password combos to try on sites throughout the Internet – since most people reuse passwords everywhere. And even if the password is not available, the username will now be added to spam lists, and an increase in attempts to hack into that username will increase across all sites.”
Potential Solutions Moving Forward
The global pandemic doesn’t seem to be subsiding anytime soon. Thus, cannabis companies will continue to rely on digital operations, keeping data protection, and cyber safety a top priority.
This might be the best time for companies to assess their data vulnerabilities and implement safeguards to keep them protected. Awareness is key!
Simple steps can also be taken in advance of long-term strategic planning. Enforcing two-factor authentication for all cloud accounts is one step in the right direction.
Creating backups of all relevant data and developing a disaster recovery plan are also effective solutions in the event of a ransomware attack.
In the end, there is no better time than the present for cannabis companies to safeguard their digital assets and protect themselves from cyber-attacks.
Oddly, this current quarantine situation might have been just what the infant cannabis industry needed to mature its data protection.
Dama Financial – The Banking Solution for Cannabis Businesses
Although cannabis businesses are legal at the state level, they are still extremely hindered when it comes to financial options and safe hemp banking systems. Inefficiencies are still heavily associated with cash-intensive cannabis operations, even as the legal industry expands. This is where Dama Financial comes in, as the leading provider of access to banking and payment solutions, it can arrange for safe and insured financial services for cannabis-related businesses. Dama Financial has not only solved a huge bank account problem in the industry, by sourcing compliant and sustainable FDIC-Insured banks but also has created an inclusive turn-key financial service.
Led by seasoned veterans of the financial services industry, Dama Financial is pioneering a new industry with old and trusted techniques. Dama’s leaders all have extensive experience in banking and financial services â€“ bringing two different financial services companies public before this venture. They are leading the way with Dama Financial with trusted and simple access to financial infrastructure and safe banking services to ensure cannabis company success.
Sourcing and providing access to FDIC-insured business bank accounts for cannabis industry businesses is not a simple task. Banks are still apprehensive about the transition, but Dama Financial uses their experience and relationships to source compliant and sustainable banks. They find banks who are interested in working with participants in the cannabis industry and help them with the steps and processes they need to move forward â€“ making it easier and more comfortable for the banks. Chief Revenue Officer Eric Kaufman told us, “Sourcing the banks was the most difficult thing to do,” but they were able to prevail. Now cannabis companies can feel confident knowing their money is always theirs and have no fear of sudden shutdowns because they are in the cannabis business.
Along with access to banking services, Dama Financial provides flexible merchant processing, safe business payments and cash management, online marketplace trading, and CashToTax services. Compliant and safe online banking accounts allow cannabis businesses to manage their finances with no limits on cash, ACH, or wire deposits. If you are using bitcoin for trading you may want to check out helpful trading sites such as broker.cex.io to see which is the best path in building upon your bitcoin.
Paytender Payment Processing allows retailers to accept electronic payments instore, online, or at delivery. Dama Financial developed this advanced technology to create a seamless payment experience, which creates a quality customer experience and increases sales. Their scan-and-go technology adds ease to every part of the ordering and checkout process. Paytender has predictable and straightforward fees, same-day settlements, and no rolling reserves or NSF risks. You can also view your company’s sales performance and identify trends with digital visual reports.
With cash-intensive businesses, like cannabis, business payments and cash management can pose significant safety risks. Dama Financial’s online technology allows inclusive control of payments to employees and customers. Businesses can track and request cash or electronic payments via online invoices, including terms and due dates. This creates a hassle-free way to transact confidently. Companies can schedule convenient, armored cash pickups with secure and quick deposits. Monitor your deposits anytime and anywhere with mobile access. You can even accommodate your partners’ cash payments with security and ease. Moving money around online is a lot easier for businesses these days, however, it’s important to ensure that all payments are in the correct currency to ensure companies aren’t giving away more or less than they need to be. By using a business wire transfer, cannabis businesses can exchange the currency of their money to ensure it’s correct. As the business grows, it’s likely that they’ll need to start accepting and sending international payments, so wire transfers can be useful for that purpose. Hopefully, this will allow more cannabis businesses to expand into different countries.
Companies also have the option to apply for an account for the Cannabis Commodity Trading System. Dama Financial provides a safe way to transact with licensed cannabis and hemp wholesalers and distributors; companies can make payments for orders on online marketplaces. Before there was no secure way to settle online, now cannabis businesses no longer have to deal with the risk associated with traditional in-person methods.
Dama Financial even looks out for your business when it comes to taxes. Their CashToTax accounts are quick and easy to sign up for, take the cash off your hands, and instantly schedule electronic tax payments. This makes just one more step of your business that much easier.
All of the above and more can be controlled online, in one place, saving time and creating a more efficient business. Dama Financial is transparent and sustainable, with no hidden charges and a simple fee schedule for each business. Dama Financial exceeds the compliance and regulatory requirements for servicing high-risk businesses using innovative technology, data, and artificial intelligence. They are dedicated to providing equal opportunity to those in the cannabis industry as it rapidly expands.
The Rise of Healthier Vaping Choices
As cannabis ‘legalization’ gains momentum across the globe, the rapidly evolving industry has met its share of challenges. In late 2019, the industry was hard hit by the so-called ‘vape’ crisis. Reports of hundreds of lung-related illnesses linked to e-cigarette use and vaping surfaced across the globe, predominately in the U.S.
As cannabis and CBD legalization goes mainstream across the world, consumers are constantly in search of finding their preferred method of consumption. And while consumer safety was not among the top priorities in the illicit market, this priority has risen to the top of the priority stack for regulators and policy leaders at all levels of government.
Though public opinion and even policy actions had a knee jerk reaction to the vaping crisis, the dust has settled on misconceived notions of its root cause. As extensive regulatory research has determined, the culprit of the crisis was primarily driven by dangerous additives such as vitamin E, being mixed with cannabis oil derived and sold in the illicit market.
As a result of this finding, many states such as New York and Massachusetts have reversed hastily developed vaping bans that were the wrong solution for the wrong problem.
Follow up reports from industry and health experts have initiated a movement around sensible vaping policy that protects consumers.
The unintended consequences of outright vaping bans have been found to put consumers in more danger by driving vaping consumers to the illicit market where the vaping crisis originated. In California, for example, the Bureau of Cannabis Control found that none of the reporting illnesses linked to vaping originated from licensed cannabis retailers.
Any policy that forces consumers to use products outside of a regulated and tested environment is simply poor public policy.
Thankfully, things appear to be going in a more well-thought-out direction in 2020. The sensible vaping policy appears to be coming to life at the state, national and global scale. Regulators and industry leaders agree it is in the best interests of both the public and private sectors to keep consumers safe while putting tighter regulations around this preferred method of consumption.
Colorado is demonstrably a state that has advanced ‘best practice’ vaping policy designed to increase quality and testing standards among manufacturers –ultimately protecting consumers. Colorado’s model calls for the strict restriction of ingredients that lack sufficient safety reviews and are found to be potentially harmful to consumers. As of January 2020, the following ingredients are now banned in Colorado: Polyethylene glycol (PEG), Vitamin E Acetate, and Medium Chain Triglycerides (MCT OIL). Further, Colorado banned non-botanical terpenes, toxic additives and any additives that may make the product more addictive or might appeal to children.
States such as Illinois have taken additional precautions. The state’s Marijuana Regulatory Agency requires finished products to be tested. This is key because of what can happen to oil and metal compounds once new materials like terpenes are introduced to the original oil formulation.
Only brands and products that can successfully meet these types of regulations will be able to survive and thrive. Manufacturers should keep ahead of regulators by developing and implementing higher measures of testing of their own. Vaping hardware that meets or exceeds the highest forms of metals testing while practicing as much GMP standards as possible is highly recommended.
Certificates of Analysis (COA’s) on every batch should accompany all orders. QR codes on COA’s can ensure authenticity and protect against counterfeit COA’s surfacing in the illicit market and creating confusion among operators. Meanwhile, extractors should institute best practices as outlined in the NCIA report to ensure that finished oil products are free from toxins and contaminants.
Partners across the vaping supply chain are well-positioned to lead by example. In Leafly’s investigative report on the vaping crisis, it was found that supply chain management and quality assurance is essential to ensuring that the vaping crisis never returns. When brands are vetting vaping hardware manufacturers, quality needs to trump cost. Brands are recommended to visit manufacturing facilities, put hardware through rigorous metals testing and even have third party monitors visit the manufacturing site (consistently) to maintain quality assurance.
Testing should go beyond the hardware too. Operators should elevate their commitment to rigorous testing of the end product to ensure that all elements of the vaping product, including its resulting ‘vaping smoke’ or emissions, can be tested to ensure no dangerous ingredients reach consumers.
As evidence by a significant reduction in vaping sales during the vape crisis, consumers are definitely thinking twice about vaping. And some have all but abandoned vaping until safer standards are put in place. Fortunately, healthier vaping choices are on the rise and consumer confidence is again growing.
The cannabis industry has an opportunity to continue to build their confidence by going above and beyond regulatory standards to protect them. Through these actions, as well as advocating for sensible policy reform, we will completely restore consumer confidence.
Moving forward, it is crystal clear that both industry and government leadership is needed to ensure the vaping crisis is completely solved. And what’s even clearer is that there is a mutual commitment to ensuring this goal is achieved.
Together we can lead consumers toward safer and healthier vaping options for generations to come.
How Technology is Changing the Cannabis Industry
In the recent past, the strict laws on cannabis use and distribution crippled technology breakthroughs in the cannabis industry. Things are changing now with the less strict policies which allow enthusiasts to try new things that will impressively shape the future.
The advancement of technology in the cannabis industry is changing how farmers and cannabis dealers go about their businesses. As countries and several states continue to embrace cannabis, there are several promising innovations out to make operations more straightforward.
Several benefits come with improvement in technology. The innovations will help in sales, deliveries, customization, manufacturing, purchasing, and the consumption of cannabis products.
Here is how high-tech is shaping the industry.
The invention of the internet creates a platform for a cannabis business to prosper online through e-commerce sites. Besides, apps are making it simpler to buy weed online Canada and get them delivered at your doorstep. Just like cannabis and cannabis-related websites, the apps also provide you with valuable information about cannabis products.
Online stores are no longer keeping manual records due to the use of point-of-sale software. The applications simplify tracking of stock. Vendors now have an easy time monitoring their products, like checking the available strains at the press of a button.
Introduction of Various Mode of Ingestion
Technology is changing the way you consume marijuana. Initially, smoking was the only reliable mode of consuming weed. Today you can choose to consume cannabis in a variety of styles such as using a vaping pen, tinctures, oils, gummies, and sweets. The shift in modes of consumption opens new avenues for the development of tools and equipment that enable the production and use of cannabis products.
The vaporizers work with different strains of cannabis, such as the isolates, concentrates, shatters, and herbs. Some CBD Products are available in the form of topical balms, creams, capsules, and some beauty and wellness products. Besides, the vaping devices use advanced technology, allowing you to vape discreetly and with no unpleasant scent sticking on your clothes afterward.
Businesses Can Comply with Laws Better
Cannabis is legal. However, the strict regulation that governs the cultivation and availability depends on technology. The government wants you to document by tracking every element from choosing the right seeds, growth, extraction, processing, and shipping.
Automation helps farmers get good seeds that grow into healthy leaves that contain buds and trichomes. Your business will now meet the compliance tests the government uses to regulate the industry. Sealing and packaging cannabis can now be inside vacuum-sealed and childproof containers to keep the product safe. The potential threats that may lead to degradation are water, sunlight, and air.
Improved Cultivation Practices
The demand for cannabis, farmers, desire to match customer needs. They do so using technologies such as the greenhouse, which, on the other hand, requires persistent maintenance for the plants to get optimal nutrients.
The advancement of technology leads to the development of smart applications enabling cultivators to maintain different conditions by pressing a button. The app retains the standard requirements for temperature and light that support a healthy mature weed. They will set off an alarm if anything the conditions drop.
With such an app, growing weed and monitoring the plants is now easy, which improves the chances of getting quality yields. As a farmer, you get more time to relax and watch your plants grow. The application allows for quick customization. Installing innovations like the automation system mean that every step is automatic, and you won’t miss crucial steps.
The industry is also taking advantage of sequence cannabis DNA responsible for the creation of distinct flavors that resist pests. In essence, the mapping of cannabis genes enables the development of new applications that gives you the power to control the products that appear in the market.
Extraction and Processing
The technologies behind the hemp extraction process as the BHO ( Butane Hash Oil) and Co2 Extraction give the various CBD products. The acceptance of these technologies in the industry enables the separation of medicinal compounds from other marijuana elements.
Cannabis passes through safety tests on the final product to guarantee product safety. Studies indicate the tests are responsible for the removal of impurities, microbes, solvents, and other harmful compounds.
Managing customer expectations can be challenging, especially with the rapidly growing cannabis industry. But the good news is that businesses can now engage their customers more than ever. There are various ways that they can use to communicate with their customers and get their feedback on various issues. Businesses can talk with their clients through their websites, emails, social media handles, and more.
Besides, the invention of Customer Relation Management (CRM) software allows businesses to store the client’s details and their preferences for easy management every time they visit the cannabis store. Communication to specific customers becomes easy, and you can arrange particular discounts to the clients you want.
The entire process gives customers the best experience as it uplifts your business reputation. CRM’s analytic provides relevant data on customer behavior and preferences. The information helps you in re-organizing your business by determining the best approach to improve customer relations and scale your business.
The Use of LED Lights
Cannabis growers know that sunlight should be available in plenty. Once the plant sprouts, you should give them at least 18 hours of light for the development of healthy leaves. Businesses are now using technologies such as LED bulbs, which provide enough light for better cannabis production and accurate THC delivery. Light technologies are still improving, intending to help you get durable lights during the vegetative stage.
The advent of the medical benefits of marijuana is fueling the race for better innovations in technology. But before adopting a specific technology to your farm, analyze it, and look at how it blends with your venture. Making use of innovations can help you manage your cannabis business better. Be on the lookout for emerging technologies for enhanced efficiency in growing and managing cannabis products.
About the author: Rebecca is a cannabis and health industry consultant who frequently writes about the latest trends in the industry with only one motive that is to create awareness about healthy living. She has been writing for a long time now and is becoming a recognized name in the cannabis industry.
NUGL Technology Spotlight
A Variety of Top-Rated Prep Materials Including Exam Dumps for Microsoft Exam 70-778
Looking to increase your knowledge of Microsoft and be up to date with the latest in security and certifications? Albert Ferrari and Marco Russo have put together A Variety of Top-Rated Prep Materials Including Exam Dumps for Microsoft Exam 70-778
A Microsoft certification exam is not just an ornamental add-on to your professional profile. It’s actually an investment that yields an impressive return. When it comes to top IT certifications, Microsoft is always part of the foremost list. Therefore, it’s imperative that you do your best when preparing for a Microsoft certification exam.
Using different references for exam 70-778 creates a big impact on your prep journey. In choosing the best materials, you certainly need to weigh your options strategically so you won’t be wasting your time studying irrelevant subjects. And to help you in your exam process, we’ve gathered and listed down all the right materials for Microsoft exam 70-778.
1. Introducing Microsoft Power BI
This Kindle edition is such a contributory tool that you need to incorporate in your list of prep materials. It’s a perfect reference for those who are just starting out with Microsoft Power BI. The book can provide you with basic and some in-depth information about Power BI so you improve your skills and further prepare you for your scheduled test.
And the best thing about this useful material is that you can access it from Amazon for free via the Kindle app. Also, this one is highly-rated, which means it can certainly competently assist you in your exam prep. So, if you want a great foundation about the exam concepts, you can use this book as your guide.
2. Exam Ref 70-778 (April 2018)
The most recommended book for exam 70-778 is the Exam Ref published on April 20, 2018. This material follows through the official list of exam topics reliably, ensuring that you learn all the intricate details comprising the exam. As a reference, this book covers the main objectives, which include managing data via Power BI Desktop, optimizing data, and configuring various features in the Power BI Service. All in all, the book will highlight your technical prowess in examining and visualizing data using Microsoft Power BI.
To buy this book, simply visit the Microsoft Press Store. You have three options for this material: book only ($39.99), eBook only ($31.99), and book and eBook bundle ($43.19). So, if you want to save money and experience the utmost convenience, it’s best to avail of the bundle.
3. Classroom Training Course 20778C
Titled as “Course 20778C: Analyzing Data with Power BI”, this online material assists you in unlocking more important information about the exam. Through its all-inclusive discussions and hands-on labs, you won’t lose your way in tracking down the exam topics. Also, this course monitors the official Microsoft training content for easier reference.
Since this is a classroom training that runs up to 5 days, you can conveniently discuss any apprehensions and ask for advice from your instructor. This course features the Software Assurance Training Vouchers (SATV), which will further help you prepare efficiently. For this course, you can choose between in-person and remote training.
4. Self-paced Online Course
If you can’t strictly allocate 5 days for the classroom training, you have another significant option, which is the self-paced course for exam 70-778. This online material is highly suitable for busy professionals who want to practice and learn at their preferred time and place. You can access this course for 6 weeks and it’s advisable that you spend at least 2 to 4 hours per week so you’ll cover all the subjects.
And, this material is led by top Microsoft instructors, including Will Thompson, Jonathan Sanito, Kim Manis, and Miguel Llopis. Throughout this online training, you will go through a series of lecture-based videos, demos, practice tests, and hands-on labs. So, at the end of the course, you will master the Power BI and all its related functionalities such as importing data, authoring reports, and creating dashboards.
5. Premium bundle from Exam-Labs
Completing the list is the premium bundle provided by Exam-Labs. Exam-Labs is considered to be one of the best exam dumps websites presently and nothing is more fitting than to check out their online materials for 70-778. Their 70-778 bundle is a beneficial way to acquire more learning about Power BI.
It’s because this bundle comes with 133 premium questions & answers, 141 training course lectures, and 669 study guide pages. And all these are regularly revised so that you only utilize the best and most updated materials. The exam dumps smoothly work using the VCE Player, so you need to download this one, along with the online files. To check the files provided you can try first free exam dumps.
The end result when you positively accomplish exam 70-778
Your certification journey does not end with just completing exam 70-778. If you want to become more valuable in your workplace, then it’s highly recommended to continue with exam 70-779, which is all about your analytical and visual skills in Microsoft Excel.
Once you complete both exams, a popular Microsoft credential is waiting for you. And that is MCSA: BI Reporting certification. Not only that, upon successful accomplishment of your MCSA: BI Reporting, you can now pursue MCSE: Data Management and Analytics. So, if you want to become a Microsoft Certified Solutions Expert, take it step-by-step and you’ll soon reach your goals.
Build your Power BI career with a successful stint in exam 70-778. This certification exam will definitely open up lots of career opportunities and further develop your professional skills to the fullest. Therefore, if you want to improve your IT profession, make your decision now before all MCSA certifications get replaced with the new technical credentials. And note that the successful passing of this Microsoft exam totally depends on your preparation. Check the resources mentioned above and revise the learned material by using exam dumps from Exam-Labs.
Written by Albert Ferrari and Marco Russo
Cannabiscope: Demystifying Medical Cannabis For Users, Investors and Caregivers
What began a small canna-tech start up is now extending their global reach and educational impact around how people think about cannabis in terms of education, accessibility, and market growth.
Cannabiscope, a Las Vegas based SaaS (Software as a Service) platform, is combining science and technology to change the conversation around cannabis in the mainstream market for medicinal and recreational users. Their ultimate goal is to establish a new global – and individual – standard for the future of cannabis menus, e-commerce, and data insights. As an educational platform, they will continue to grow the accessibility that Cannabiscope provides to a wider and deeper understanding of the science and applications of cannabis that affects the care providers, researchers, and policy makers whose better understanding of one of the world’s most misunderstood and stigmatized plants is critical to the future of cannabis business.
The Cannabiscope wheel is a tool that allows people to shop for and learn about cannabis at the same time. The technology shows the cannabis consumer exactly what they are putting in their body, by presenting certified lab results of each strain and then offering a complete breakdown of the cannabinoid and terpene ratio. The approach is to discover what you want as a consumer, get informed on what you are consuming and then where you can purchase the product — all packaged in a turnkey solution. With 250 cannabis businesses already using the Beta Platform, their international reach is only expected to grow and scale along with the international industry.
Their goals are to demystify many of the elements of cannabis that remain elusive for many, while also changing conversations around the uses and applications for the plant. The wheel presents not only the strains, but the properties and applications that help consumers, patients, retailers find what people want. The educational element allows non-consumers, including doctors and legislators, to make informed decisions that best consider those that will be affected by them. As the user interacts with the wheel, they become more familiar with the uses and effects of cannabis on their system and body, while receiving an equally user friendly initiation into the many ways and forms of consumption. Cannabiscope pays stringent attention to quality and safety standards, providing lab-certified results so consumers understand are comfortable with exactly what they are putting into their bodies.
Both David Schacter and Paul Shockley, the founders, are cannabis users that have never quite fit into the typical stereotypes. David was a four time national collegiate boxing champion and Fulbright scholar, who also interned in Washington D.C with former Senate Majority Leader Harry Reid. He has used his experience to become a thought leader in the industry, having witnessed first hand Israel’s groundbreaking approach to medical cannabis research while working in the developing industry there. Paul, a magna cum-laude graduate from USC film school and serial entrepreneur, entered the space inspired by a passionate drive to use his storytelling abilities and product innovation experience to fundamentally improve how people learn about cannabis. Once united as a team, they joined forces to create a SaaS platform with the specific goal of educating consumers and accelerating revenue for cannabis retailers. Built on fundamentally good technology and end-goals, the Cannabiscope vision was formed.
“Back in the day, I used to walk into a dispensary and look at the jars on the shelf and randomly pick a strain based on how cool I thought the strain name was.” David Schacter reminisces, “Now, when visiting shops that have implemented Cannabiscope, I can find products based on the exact experience I’m looking for, knowing with certainty what I’m putting in my body.”
Approaching the growing American cannabis market in his base of Las Vegas, Schacter saw the gaps in education around users ability to consider strains and products using markers that go beyond the basic Indica, Sativa, and Hybrid groupings. With his innovations, Cannabiscope users can dig deeper and more specifically into the ratios of terpenes and cannabinoids that define their experience.
Cannabiscope is also serious about their commitment to community, and building better culture through education. Shalonda Ingram, social impact director of Cannabiscope, spoke to us about how the company and team incorporate their vision and values into the cannabis community. “We invite folks to learn about cannabis in general, and specifically in relationship to their responsibility to self educate about their health and wellness via the Cannabiscope platform.” Putting the tools into the users hand so they can make their own decisions is also important to their core value of self-education. She also references those values in their user-friendly digital display. “It encourages folks to move through large amounts of data without being overwhelmed.” Empowering users of all types to self-educate, while creating a platform that enhances micro and macro healthcare decision-making is precisely what Cannabiscope and it’s team credit for its rapid and significant impact.
While they have planned and certainly hoped for success, the level to which Cannabiscope and the vision of its founders has scaled up has exceeded the expectations of even it’s optimistic creators. “Our goal in the beginning what simple,” states co-founder Paul Shockley, “We wanted to help consumers understand everything cannabis has to offer beyond the hype getting stoned. We had no idea our application would influence legislation, politics and curriculum on such a mass scale!” Their reach and impact continue to affect global cannabis consumption, business, and policy, and Cannabiscope is equipped and prepared for a future of company growth, and safer access to cannabis from a more educated community. To learn more, please visit www.cannabiscope.com
Exclusive: Facebook will not allow marijuana sales on its platform
Social network’s internal policy team elects to keep global ban on promoting pot sales or selling marijuana outright, after months of debate
MENLO PARK, Calif. — After roughly three months of internal and external deliberations, Facebook Inc. decided Tuesday to continue attempting to block the sale of marijuana on its platform.
At its weekly product policy meeting, executives and staff in Ireland, Washington D.C., Kenya, Los Angeles and Facebook headquarters in Menlo Park — roughly 60 people total — ran through the relative merits and concerns with allowing content touting cannabis sales and selling weed directly, with a MarketWatch reporter in attendance. Ultimately, they determined that Facebook would not alter its policies, but staffers plan to make several changes to the way it handles the platform’s current marijuana content rules.
Facebook FB, -1.17% currently bans any mentions or displays of pot that attempt to sell, trade or barter the drug, which is legal for recreational use Canada and some states, though it is prohibited by the U.S. federal government.
But the current Facebook policy allows for content pushing products derived from cannabidiol, or CBD, a non-intoxicating compound found in cannabis plants. Also acceptable are posts, pages and non-advertising content touting the sale of cannabis seeds and items such as bongs, rolling papers, vaporizers and accessories that are often found at legal smoke shops.
Staffers presented material that specifically applies to what Facebook broadly calls community content. It has separate advertising rules for tobacco, drugs and other regulated products such as guns and CBD. Accessory ad rules are tighter too.
Maintaining the company’s ban on cannabis content and sales could be a hindrance for cannabis companies trying to build a brand and relationships with customers, several people in the cannabis industry told MarketWatch late Tuesday.
“What is the dream that has been killed?” Rebecca Brown, founder of Crowns Agency, which specializes in cannabis marketing and brand consulting, said over the phone Tuesday. “Everyone needs to build a brand, and not just micro brands, but household, name brands. Facebook has reached and scale that competes with traditional broadcast. The bitter pill of this decision was that Facebook could have become an opportunity that could have solved very significant impediments to [cannabis companies] becoming a Coke, a Starbucks, a Walmart,” Brown said.
Facebook studied three potential changes to its cannabis sales policy, according to presentation slides. One would have allowed users to sell pot directly to one another and buy from recreational and medical pot shops in legal jurisdictions. A second option looked at only buying from brick-and-mortar shops where pot is legal, and a third narrowed sales further still to only those stores involved with medical cannabis.
Overall, Facebook executives and staff determined that because cannabis laws around the world vary widely and are unstable, it would be impossible to roll out a feasible, global policy on pot sales. The company also said that, partially because of regulatory uncertainty, it would be “operationally difficult” to implement policies — for example, determining who is a legitimate operator and who is not, across hundreds of jurisdictions.
In the presentation, Facebook said it was going to spend more time training content moderators about its cannabis-related policies and talking with pot businesses about what’s allowed. As with all of its community policies, Facebook reviews them frequently.
While Canada has set national guidelines for the production and sale of pot, the same is not true in the U.S., where the drug remains federally illegal.
In the U.S., rules for pot sales differ among states that have legal recreational-cannabis sales, such as Colorado, Washington and California. Even within California, there are dozens of rules set by municipalities that bolt on additional requirements — such as licensing storefronts — that have created a motley collection of inconsistent rules.
“For companies that are focused on creating a brand like we are, that is only accessible to those over the age of 18, Facebook is one of the best ways in the world to only target the audience we want to speak to,” Jake Heimark, chief executive of edibles-maker Plus Products Inc. PLPRF, -1.65% said over the phone.
“It’s a real loss for the whole industry,” he said. “That’s the worst thing about this — Facebook could be a partner. But it’s a global company and they’re put in a difficult spot.”
Even in Canada there is some variation between provinces, among them the minimum age for purchasing pot. And even if Facebook were to relax its policies on selling pot on its platform, marketing cannabis products — including on Facebook — would remain restricted and heavily regulated by Health Canada, the government agency responsible for public health.
“We’re dealing with a regulator that’s trying to fix that plane while they’re flying it,” Michael Elkin, vice president of partnerships and sales at High 12 Brands, said late Tuesday over the phone. “Health Canada has not come out with a specific regulation — we’re still waiting for proper direction. Nothing [would have] changed.”
The Telegraph reported in March that Facebook had undertaken a project to reconsider its content policies around cannabis sales.
This article originally appeared on MarketWatch