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The Monday Mood: 2-8-21



Hello, I’m Sam Kiper. Your friendly neighborhood weed enthusiast. This week, we’re discussing tips to help business owners find and target their demographic.

First things first, Who is your target demographic? Well, the easiest way to answer this question is by thinking of your demographic as just one person. 

Imagine this one person clearly in your mind. They will hold the personality and qualities of your core demographic. Now, Is this person male or female? Are they single or married? Where does this person live? How old are they? Do they have a family? How do they cope with stress? These are the types of questions you will need to answer before communicating with your audience effectively. 

The important thing here is not to get hung up on “getting it right the first time.” You can always revisit and redefine your target demographic. Just focus on getting a first draft done; this allows you to start creating long-term marketing plans that will be infinitely more effective than marketing to “the general public.”

Additionally, make it easy on your customers. The idea is to get them to commit quickly by making it simple for them to do so. Design your marketing strategy to provide information about how to contact you and how to get the product or service you are promoting. For example, this can be done with hyperlinks in your pitch that users can click on to immediately take them to a page where they can generate an order and pay for it online. 

NUGL is an excellent place for this; our software design offers our users a one-stop-shop experience. With your NUGL profile, you can engage your customers, you can partner with other brands, and you can even provide them with a safe way to pay for any products or services offered. For example, NUGL is a proud partner with PAYTENDER, a contactless payment system designed to protect customers during transactions. This is one example of how we expanded our demographic. We understand how business partnerships can be intimidating to initiate. That is why NUGL created Brand tagging to help. 

Brand tagging is a popular feature where you can partner yourself with a specific brand and its already established demographic. This method is highly encouraged because it capitalizes on two things, explanding your reach by combining your audiences and promoting togetherness in the cannabis community. Which, after all, that’s what it’s all about. The Cannabis revolution is happening right now, and NUGL is proud to be on the frontline helping encourage these positive changes.

For more information, visit or download the APP today. 

For questions or comments or to be featured in The Monday Mood, email me:

I’m your host, Sam Kiper. 

See you next week!

As NUGL’s Director of Content, Sam Kiper is an amazing storyteller and content creator. After serving in the US Navy for seven years, Sam was honorably discharged in 2016 to pursue his talents and passions. He has received degrees from The New York Film Academy and The Los Angeles Film School. As if that wasn't enough, Sam has managed Grammy-nominated and Grammy-winning producers and artists. He has made quite a splash in the entertainment industry in such a short time, and we couldn’t be happier to have him on our team.

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